/* ── DESIGN TOKENS ────────────────────────────────────────── */
:root{--ink:#0D1117;--ink-mid:#3A3F4A;--ink-soft:#6B7280;--surface:#FFFFFF;--off:#F7F8FA;--border:#E5E7EB;--accent:#FF5C2E;--accent-dk:#D94420;--teal:#0B7A6E;--teal-lt:#E0F4F2;--yellow:#FFF3CD;--yellow-bdr:#F59E0B;--r:6px;--r-lg:12px;--shadow:0 2px 12px rgba(13,17,23,.08);--max:1180px;--serif:'Poppins',sans-serif;--sans:'Inter',system-ui,sans-serif}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);color:var(--ink);background:var(--surface);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}a{color:inherit;text-decoration:none}ul{list-style:none}button{cursor:pointer;font-family:var(--sans)}
/* LAYOUT */
.container{max-width:var(--max);margin:0 auto;padding:0 24px}
.section{padding:88px 0}.section--tight{padding:56px 0}
/* TYPOGRAPHY */
.tag{display:inline-block;font-size:11px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--accent);border:1.5px solid var(--accent);border-radius:20px;padding:4px 12px}
.tag--teal{color:var(--teal);border-color:var(--teal)}.tag--light{color:rgba(255,255,255,.5);border-color:rgba(255,255,255,.2)}
.heading-xl{font-family:var(--serif);font-size:clamp(36px,5vw,58px);font-weight:800;line-height:1.12;letter-spacing:-.01em}
.heading-lg{font-family:var(--serif);font-size:clamp(26px,3.5vw,42px);font-weight:700;line-height:1.18;letter-spacing:-.01em}
.heading-md{font-family:var(--serif);font-size:clamp(20px,2.5vw,28px);font-weight:700;line-height:1.25}
.body-lg{font-size:18px;line-height:1.7;color:var(--ink-mid)}.body-sm{font-size:14px;color:var(--ink-soft);line-height:1.6}
/* BUTTONS */
.btn{display:inline-flex;align-items:center;gap:8px;font-size:15px;font-weight:600;padding:13px 24px;border-radius:var(--r);border:none;transition:all .18s;cursor:pointer;text-decoration:none;line-height:1}
.btn--primary{background:var(--accent);color:#fff}.btn--primary:hover{background:var(--accent-dk);transform:translateY(-1px);box-shadow:0 4px 16px rgba(255,92,46,.3);color:#fff}
.btn--outline{background:transparent;color:var(--ink);border:1.5px solid var(--border)}.btn--outline:hover{border-color:var(--ink);color:var(--ink)}
.btn--teal{background:var(--teal);color:#fff}.btn--teal:hover{background:#095e55;transform:translateY(-1px);color:#fff}
.btn--ghost{background:rgba(255,255,255,.1);color:#fff;border:1px solid rgba(255,255,255,.2)}.btn--ghost:hover{background:rgba(255,255,255,.18);color:#fff}
/* UTILITIES */
.pill{display:inline-block;background:var(--off);border-radius:20px;padding:4px 12px;font-size:12px;font-weight:500;color:var(--ink-mid)}.pill--green{background:#DCFCE7;color:#15803D}
.card{background:var(--surface);border:1px solid var(--border);border-radius:var(--r-lg);padding:28px}.card--off{background:var(--off);border-color:transparent}
.divider{height:1px;background:var(--border);border:none;margin:0}
.check{display:inline-flex;align-items:center;justify-content:center;width:20px;height:20px;border-radius:50%;background:var(--teal-lt);color:var(--teal);flex-shrink:0;font-size:11px;font-weight:700}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:32px}.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.flex{display:flex}.items-center{align-items:center}.gap-2{gap:8px}.gap-3{gap:12px}
.mt-4{margin-top:16px}.mt-6{margin-top:24px}.mb-4{margin-bottom:16px}.mb-6{margin-bottom:24px}
.avatar{width:40px;height:40px;border-radius:50%;background:var(--accent);display:flex;align-items:center;justify-content:center;font-family:var(--serif);font-size:15px;font-weight:700;color:#fff;flex-shrink:0}
.avatar--teal{background:var(--teal)}.avatar--purple{background:#7C3AED}
/* NAV */
.site-nav{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.95);backdrop-filter:blur(8px);border-bottom:1px solid var(--border)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:64px}
.logo{display:flex;align-items:center;gap:10px;text-decoration:none}
.logo-mark{width:32px;height:32px;border-radius:8px;background:var(--accent);display:flex;align-items:center;justify-content:center}
.logo-mark svg{width:18px;height:18px;fill:none;stroke:#fff;stroke-width:2.5;stroke-linecap:round;stroke-linejoin:round}
.logo-text{font-family:var(--serif);font-size:16px;font-weight:700;color:var(--ink)}.logo-text span{color:var(--accent)}
.nav-links{display:flex;align-items:center;gap:4px}
.nav-links a{font-size:14px;font-weight:500;color:var(--ink-mid);padding:6px 12px;border-radius:var(--r);transition:all .15s}
.nav-links a:hover{color:var(--ink);background:var(--off)}.nav-links a.active{color:var(--accent)}
/* HERO */
.hero{padding:80px 0 72px;background:var(--off);position:relative;overflow:hidden}
.hero::before{content:'';position:absolute;top:-120px;right:-80px;width:480px;height:480px;border-radius:50%;background:radial-gradient(circle,rgba(255,92,46,.07) 0%,transparent 70%);pointer-events:none}
.hero-grid{display:grid;grid-template-columns:1fr 420px;gap:64px;align-items:center}
.hero-eyebrow{display:flex;align-items:center;gap:10px;margin-bottom:20px}
.live-dot{width:8px;height:8px;border-radius:50%;background:#22C55E;box-shadow:0 0 0 3px rgba(34,197,94,.2);animation:pulse-dot 2s infinite;flex-shrink:0}
@keyframes pulse-dot{0%,100%{box-shadow:0 0 0 3px rgba(34,197,94,.2)}50%{box-shadow:0 0 0 6px rgba(34,197,94,.08)}}
.hero-title{margin-bottom:24px}.hero-title em{font-style:normal;color:var(--accent)}
.hero-sub{font-size:19px;line-height:1.65;color:var(--ink-mid);margin-bottom:36px;max-width:520px}
.hero-actions{display:flex;align-items:center;gap:14px;flex-wrap:wrap}
.hero-proof{display:flex;align-items:center;gap:20px;margin-top:40px;padding-top:32px;border-top:1px solid var(--border);flex-wrap:wrap}
.proof-item{text-align:center}.proof-num{font-family:var(--serif);font-size:24px;font-weight:700;color:var(--ink)}.proof-lbl{font-size:12px;color:var(--ink-soft);margin-top:2px}.proof-sep{width:1px;height:36px;background:var(--border)}
.hero-card{background:var(--surface);border-radius:var(--r-lg);border:1px solid var(--border);box-shadow:var(--shadow);padding:24px}
.hero-card-header{display:flex;align-items:center;justify-content:space-between;margin-bottom:16px}.hc-title{font-size:13px;font-weight:600}
.rank-list{display:flex;flex-direction:column;gap:10px}.rank-item{display:flex;align-items:center;gap:10px}
.rank-pos{width:28px;height:28px;border-radius:6px;display:flex;align-items:center;justify-content:center;font-size:12px;font-weight:700}
.pos-1{background:var(--accent);color:#fff}.pos-2{background:var(--teal-lt);color:var(--teal)}.pos-other{background:var(--off);color:var(--ink-soft);font-weight:500}
.rank-info{flex:1}.rank-name{font-size:13px;font-weight:600}.rank-query{font-size:11px;color:var(--ink-soft)}.rank-change{font-size:12px;font-weight:600;color:#22C55E}
.hero-card-footer{margin-top:16px;padding-top:14px;border-top:1px solid var(--border);display:flex;align-items:center;justify-content:space-between}
.calls-stat{font-size:13px;color:var(--ink-soft)}.calls-num{font-family:var(--serif);font-size:20px;font-weight:700;color:var(--teal)}.calls-change{font-size:12px;color:#22C55E;font-weight:600}
/* TRUST BAR */
.trust-bar{padding:24px 0;border-bottom:1px solid var(--border)}.trust-inner{display:flex;align-items:center;gap:8px;flex-wrap:wrap}
.trust-label{font-size:12px;font-weight:600;color:var(--ink-soft);text-transform:uppercase;letter-spacing:.06em;margin-right:12px;white-space:nowrap}
.trade-badge{display:flex;align-items:center;gap:7px;padding:7px 14px;border-radius:20px;border:1px solid var(--border);font-size:13px;font-weight:500;color:var(--ink-mid);background:var(--surface)}
/* PROBLEM */
.problem-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.problem-list{display:flex;flex-direction:column;gap:16px;margin-top:28px}
.problem-item{display:flex;align-items:flex-start;gap:14px;padding:16px;border-radius:var(--r);border-left:3px solid var(--accent);background:var(--off)}
.problem-icon{font-size:20px;flex-shrink:0;margin-top:1px}.problem-text strong{display:block;font-size:14px;font-weight:600;margin-bottom:2px}.problem-text span{font-size:13px;color:var(--ink-soft)}
.quote-card{background:var(--ink);color:#fff;border-radius:var(--r-lg);padding:32px}
.quote-mark{font-family:var(--serif);font-size:64px;line-height:.8;color:var(--accent);opacity:.6;margin-bottom:12px}
.quote-text{font-size:17px;line-height:1.65;color:rgba(255,255,255,.85);margin-bottom:24px}
.quote-author{display:flex;align-items:center;gap:12px}.author-name{font-size:14px;font-weight:600;color:#fff}.author-biz{font-size:12px;color:rgba(255,255,255,.5)}
/* STEPS */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:0;position:relative}
.steps::before{content:'';position:absolute;top:24px;left:calc(16.666% + 20px);right:calc(16.666% + 20px);height:1px;background:var(--border)}
.step{text-align:center;padding:0 24px}
.step-num{width:48px;height:48px;border-radius:50%;background:var(--surface);border:2px solid var(--accent);display:inline-flex;align-items:center;justify-content:center;font-family:var(--serif);font-size:17px;font-weight:700;color:var(--accent);margin-bottom:20px;position:relative;z-index:1}
.step-title{font-size:16px;font-weight:700;margin-bottom:8px}.step-desc{font-size:14px;color:var(--ink-soft);line-height:1.6}
/* SERVICES */
.service-card{border-radius:var(--r-lg);border:1px solid var(--border);padding:28px;transition:all .2s;display:block;text-decoration:none;color:inherit}
.service-card:hover{border-color:var(--accent);box-shadow:0 4px 24px rgba(255,92,46,.1);transform:translateY(-2px)}
.service-icon{width:44px;height:44px;border-radius:10px;background:var(--off);display:flex;align-items:center;justify-content:center;font-size:22px;margin-bottom:16px}
.service-card h3{font-size:17px;font-weight:700;margin-bottom:8px}.service-card p{font-size:14px;color:var(--ink-soft);line-height:1.6;margin-bottom:16px}
.service-link{font-size:13px;font-weight:600;color:var(--accent)}
/* RESULTS */
.results-strip{background:var(--ink);color:#fff;padding:64px 0}
.results-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(255,255,255,.08)}
.result-item{padding:32px 24px;background:var(--ink);text-align:center}
.result-num{font-family:var(--serif);font-size:40px;font-weight:700;color:var(--accent)}.result-lbl{font-size:13px;color:rgba(255,255,255,.5);margin-top:6px;line-height:1.4}
/* PRICING */
.pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.pricing-card{border-radius:var(--r-lg);border:1px solid var(--border);padding:32px;position:relative}
.pricing-card.featured{border:2px solid var(--accent)}
.featured-badge{position:absolute;top:-14px;left:50%;transform:translateX(-50%);background:var(--accent);color:#fff;font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:4px 14px;border-radius:20px;white-space:nowrap}
.pricing-name{font-size:13px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-soft);margin-bottom:8px}
.pricing-price{font-family:var(--serif);font-size:36px;font-weight:700;color:var(--ink);line-height:1;margin-bottom:4px}.pricing-price span{font-size:16px;font-weight:400;color:var(--ink-soft)}
.pricing-desc{font-size:13px;color:var(--ink-soft);margin-bottom:24px;padding-bottom:24px;border-bottom:1px solid var(--border)}
.pricing-features{display:flex;flex-direction:column;gap:10px;margin-bottom:28px}.pricing-feature{display:flex;align-items:flex-start;gap:10px;font-size:14px}
/* TESTIMONIALS */
.testimonials-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.testimonial{background:var(--off);border-radius:var(--r-lg);padding:24px}
.stars{color:#F59E0B;font-size:14px;letter-spacing:2px;margin-bottom:12px}
.testimonial-text{font-size:14px;line-height:1.7;color:var(--ink-mid);margin-bottom:16px}
.testimonial-author{display:flex;align-items:center;gap:10px}.t-name{font-size:13px;font-weight:700}.t-biz{font-size:12px;color:var(--ink-soft)}
/* CTA */
.cta-section{background:var(--off);border-radius:var(--r-lg);margin:0 24px;padding:56px 48px;text-align:center}
.cta-actions{display:flex;align-items:center;justify-content:center;gap:14px;flex-wrap:wrap}
/* FOOTER */
.site-footer{border-top:1px solid var(--border);padding:48px 0 32px}
.footer-grid{display:grid;grid-template-columns:260px 1fr 1fr 1fr;gap:40px;margin-bottom:40px}
.footer-brand p{font-size:14px;color:var(--ink-soft);margin-top:12px;line-height:1.6}
.footer-col h4{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--ink-soft);margin-bottom:14px}
.footer-col a{display:block;font-size:14px;color:var(--ink-mid);margin-bottom:8px;transition:color .15s}.footer-col a:hover{color:var(--accent)}
.footer-bottom{display:flex;align-items:center;justify-content:space-between;padding-top:24px;border-top:1px solid var(--border);font-size:13px;color:var(--ink-soft)}
/* INNER HERO */
.inner-hero{padding:60px 0 48px;background:var(--ink);color:#fff}
.inner-hero em{font-style:normal;color:var(--accent)}
.breadcrumb{display:flex;align-items:center;gap:8px;font-size:13px;color:rgba(255,255,255,.4);margin-bottom:16px}
.breadcrumb a{color:rgba(255,255,255,.4)}.breadcrumb a:hover{color:rgba(255,255,255,.7)}.breadcrumb span{color:rgba(255,255,255,.2)}
/* AUDIT */
.audit-widget{background:var(--surface);border:1px solid var(--border);border-radius:var(--r-lg);padding:32px}
.audit-widget h3{font-size:18px;font-weight:700;margin-bottom:6px}.audit-widget>p{font-size:14px;color:var(--ink-soft);margin-bottom:24px}
.audit-input-row{display:flex;gap:10px;margin-bottom:12px}
.audit-input{flex:1;border:1.5px solid var(--border);border-radius:var(--r);padding:11px 14px;font-size:14px;font-family:var(--sans);color:var(--ink);outline:none;transition:border-color .15s}.audit-input:focus{border-color:var(--accent)}
.audit-select{padding:11px 14px;border:1.5px solid var(--border);border-radius:var(--r);font-size:14px;font-family:var(--sans);color:var(--ink);background:var(--surface);outline:none}
.audit-result{display:none;margin-top:20px}
.score-bar-wrap{background:var(--off);border-radius:20px;height:8px;overflow:hidden;margin:10px 0 6px}
.score-bar{height:100%;background:linear-gradient(90deg,var(--accent),#FF8C42);border-radius:20px;transition:width 1s ease;width:0}
.score-row{display:flex;justify-content:space-between;font-size:12px;color:var(--ink-soft)}
.issue-list{display:flex;flex-direction:column;gap:8px;margin-top:16px}
.issue-item{padding:10px 12px;border-radius:var(--r);font-size:13px}
.issue-red{background:#FEF2F2;color:#991B1B}.issue-amber{background:#FFFBEB;color:#92400E}.issue-green{background:#F0FDF4;color:#166534}
/* CASE STUDY */
.case-card{border-radius:var(--r-lg);overflow:hidden;border:1px solid var(--border)}.case-header{background:var(--ink);color:#fff;padding:24px 28px}.case-header h3{font-size:18px;font-weight:700;color:#fff}
.case-body{padding:24px 28px}.case-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-bottom:20px}.case-metric{text-align:center}
.case-metric-num{font-family:var(--serif);font-size:26px;font-weight:700;color:var(--teal)}.case-metric-lbl{font-size:11px;color:var(--ink-soft);margin-top:2px}
/* FAQ */
.faq-list{display:flex;flex-direction:column}.faq-item{border-bottom:1px solid var(--border)}
.faq-q{display:flex;align-items:center;justify-content:space-between;padding:18px 0;cursor:pointer;font-size:15px;font-weight:600;color:var(--ink);background:none;border:none;width:100%;text-align:left;font-family:var(--sans)}.faq-q:hover{color:var(--accent)}
.faq-icon{font-size:20px;color:var(--ink-soft);transition:transform .2s;flex-shrink:0}.faq-icon.open{transform:rotate(45deg);color:var(--accent)}
.faq-a{display:none;padding-bottom:16px;font-size:14px;color:var(--ink-soft);line-height:1.7}.faq-a.open{display:block}
/* TABS */
.industry-tab-row{display:flex;gap:8px;border-bottom:1px solid var(--border);margin-bottom:40px;overflow-x:auto}
.industry-tab{padding:10px 18px;font-size:14px;font-weight:500;color:var(--ink-soft);cursor:pointer;border:none;background:none;border-bottom:2px solid transparent;margin-bottom:-1px;transition:all .15s;font-family:var(--sans);white-space:nowrap}.industry-tab:hover{color:var(--ink)}.industry-tab.active{color:var(--accent);border-bottom-color:var(--accent);font-weight:600}
.industry-content{display:none}.industry-content.active{display:block}
.keyword-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.kw-item{background:var(--off);border-radius:var(--r);padding:10px 14px;font-size:13px;color:var(--ink-mid);display:flex;align-items:center;justify-content:space-between}.kw-vol{font-size:11px;color:var(--ink-soft)}
/* FORM */
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}.form-group{display:flex;flex-direction:column;gap:6px}.form-group.full{grid-column:1/-1}
.form-label{font-size:13px;font-weight:600;color:var(--ink-mid)}
.form-input,.form-select,.form-textarea{border:1.5px solid var(--border);border-radius:var(--r);padding:11px 14px;font-size:14px;font-family:var(--sans);color:var(--ink);outline:none;transition:border-color .15s;background:var(--surface);width:100%}
.form-input:focus,.form-select:focus,.form-textarea:focus{border-color:var(--accent)}.form-textarea{resize:vertical;min-height:100px}.form-note{font-size:12px;color:var(--ink-soft);margin-top:8px}
/* NOTICE */
.notice{border-radius:var(--r);padding:16px 18px;font-size:14px;line-height:1.6}.notice--yellow{background:var(--yellow);border:1px solid var(--yellow-bdr);color:#92400E}
/* RESPONSIVE */
@media(max-width:900px){
  .hero-grid,.problem-grid{grid-template-columns:1fr}.hero-card-wrap{display:none}
  .grid-2,.grid-3,.grid-4,.pricing-grid,.testimonials-grid,.results-grid,.footer-grid{grid-template-columns:1fr}
  .steps{grid-template-columns:1fr}.steps::before{display:none}
  .form-grid,.keyword-grid{grid-template-columns:1fr}.case-metrics{grid-template-columns:1fr}
  .nav-links{display:none}.cta-section{margin:0;border-radius:0;padding:40px 24px}
}
@media(prefers-reduced-motion:reduce){*,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important}}